http://thestar.com.my/metro/story.asp?file=/2010/8/6/central/6804319&sec=central
MORE than a year after the Petaling Jaya City Council (MBPJ) introduced guidelines for billboards, such structures are still springing up at every nook and corner.
The new guidelines was launched a year ago amid protest from industry players who did not agree with the calculation of licensing fees based on 30% of revenue generated from the billboard.
Petaling Jaya residents were hoping to see their city rid of illegal billboards and for a more controlled approval of new ones.
With a high concentration of middle- to high-income residents, Petaling Jaya has become a gold mine for advertisers and sites for billboards have become a highly sought-after real estate.
Too close: A billboard along Persiaran Surian that was erected less than three metres from the kerb. While the MBPJ has recently done its part in taking down a number of illegal billboards, some that were recently put up did not comply with the guidelines.
The erection of a billboard inside the compound of the MBPJ Landscape Department in Kelana Jaya, along the busy Damansara-Puchong Highway (LDP) in December last year is a good example of how council’s billboard site inspection committee has approved sites which were not suitable.
StarMetro has been receiving letters of complaints about billboards that seem to contravene the guidelines.
Some of the letters were anonymously sent while the rest had different names on them and usually addressed to various people like the Selangor state executive councillors, Petaling Jaya assemblymen and even Petaling Jaya mayor Datuk Mohamad Roslan Sakiman.
One of the letters highlighted a billboard in Persiaran Surian, Kota Damansara, which was built less than three metres from the kerb, which was against the guidelines.
Another highlighted a board along the LDP in Bandar Sunway, erected near the road on a traffic island.
No care for the environment: A complaint was received regarding three billboards put up in a green lung in Damansara Utama. In a recent letter, a reader questioned the legality of three billboards that were constructed in Jalan SS21/42, Damansara Utama.
The reader questioned if it was right to construct such billboards on land slated to be a green lung.
The billboard which he mentioned was built in December last year and more had been put up since then.
There are no clear guidelines of whether a billboard could be placed on a green lung but Section 5.1.2 (vi) did mention that a structure should not be built in a roundabout, around the roundabout, road islands or on an empty piece of land where the landscape of the area was being emphasised.
There is even a billboard erected in a school compound in Bandar Utama and one within a traffic island across the road from the SMK Kelana Jaya.
Not allowed: A unipole billboard was spotted within the compounds of SMK Bandar Utama 4. Bukit Gasing assemblyman Edward Lee confirmed that he had also received letters complaining about billboards.
“It’s troubling that after more than a year, the MBPJ and the committee that was established cannot get their act together.
“Billboards that are clearly in conflict of guidelines have been allowed to be put up and I have received complaints about them,” said Lee.
He added that to his knowledge, some of the operators had not signed the agreement offered by MBPJ because it was one-sided.
In one letter addressed to Roslan, a company stated that they had been “intimidated, harassed, threatened and forced to accept unfair terms and conditions” and were requesting for Selcat to investigate billboard issues in MBPJ.
The company also questioned why it was contributing 20% of the revenue purportedly being collected from billboard licensing fees when they only had 1% of the total billboards in the city.
Former All Petaling Jaya Residents Association (Apac) chairman Liew Wei eng, who has been invited to join the MBPJ billboard site inspection committee, said the MBPJ should be getting rid of all illegal billboards before approving new ones.
‘Unfortunately, there are still many around that do not follow the guidelines and the council has been slow in taking action against them,” he said.
MBPJ public relations officer Zainun Zakaria have yet to give a reply on the legality of the Damansara Utama billboards and the number of newly-approved billboards and illegal billboards that has been taken down.
The history of billboards in Petaling Jaya goes back to 2005 when residents exposed how billboard companies who wanted to put up billboards on public land were required to donate to the then Petaling Jaya City Council (MPPJ) Football Club to get an approval from the town planning department.
Soon after, leaked documents revealed that approval was given to one company for a 15-year outdoor advertising licensing deal.
Residents have been making numerous calls to rid Petaling Jaya of its “billboard city” reputation.
Chronology of events
Jan 2006 - Petaling Jaya residents start questioning the then Petaling Jaya Municipal Council (MPPJ) over a football club formed in 2000 when the council had wanted to raise the assessment rates by 10%. Allegations that the club was spending some RM15mil from billboard advertising started to surface.
Feb 14, 2006 - Residents request for full set of accounts for the years 2000 to 2005 and other relevant documents. Among those vocal in speaking out on the issue were then Section 5 Residents Association legal advisrr Derek Fernandez (current MBPJ councillor), Taman Mayang Jaya Residents Association chairman Liew Wei Beng (recently stepped down as All Petaling Jaya Residents Association chairman) and Section 5 Residents Association chairman Edward Lee (current Bukit Gasing assemblyman)
March 2, 2006 - Then MPPJ president Datuk Ahmad Termizi Puteh was quoted as saying that the football club was sponsored by various companies and the council spent RM5mil for the club in 2005, with sponsors contributing RM4mil.
March 8, 2006 - Residents produce evidence of impropriety where the MPPJ Sports and Cultural Club issued receipts for a book that was produced by MPPJ.
March 23, 2006 - Residents reveal that MPPJ does not have a clean bill of accounts as shown in the auditor-general’s website and the council’s accounts have not been published in the Gazette since 1999.
March 29, 2006 - MPPJ finally reveals their summarised accounts to residents for a brief period of two hours and 30 minutes. Photocopies were not allowed. Residents made handwritten copies of the accounts.
March 31, 2006 - Residents reveal the facts they gleaned from the accounts, which includes RM38.6mil in arrears that was accrued from 1999 to 2004. They also could not find any trace of the football club’s monies or revenue from billboard advertising.
May 31, 2006 - Termizi confirms a newspaper report that the council was mulling over the possibility of awarding a single consortium advertising rights for areas under its jurisdiction.
June 8, 2006 - PJ residents reveal that unknown people have leaked out council documents. The documents reveal that approval for a proposed privatisation of outdoor advertising licensing to Seni Jaya Sdn Bhd for 15 years was given to the company, despite the councillors not having signed their approval.
June 28 2006 - A search at the Registrar of Societies (ROS) revealed that the MPPJ Sports and Cultural Club had not disclosed its accounts and other relevant documents since 2001 while there was no information on the football club.
June 29, 2006 - Sources claim that media contractors seeking to build billboards on public land are required to get an approval from the town planning department, with a minimum donation of RM10,000 to be made to the MPPJ Football Club before they are allowed to pay for the licence.
June 30, 2006 - During the fullboard meeting, the MBPJ rejected the privatisation proposal
April 16, 2007 - Seni Jaya Sdn Bhd threatened the Petaling Jaya City Council (MBPJ) with a lawsuit for the breach of contract of a deal worth RM379mil in total and demanded unspecified damages.
May 9, 2007 - MBPJ had asked Seni Jaya to produce documents that would show that the council had such an agreement with the company but did not receive any.
July 25, 2007 - Petaling Jaya mayor Datuk Mohamad Roslan Sakiman considered the billboard case closed with the closure of the MPPJ Football Club and the MPPJ Sports and Cultural Club despite.
July 2008 - New councillors appointed by Pakatan Rakyat sworn in.
Aug 2, 2008 - After councillors appointed by Pakatan Rakyat sworn in, MBPJ announced that it would obtain temporary occupational licences (TOL) for billboards and lease out these approved pieces of land to billboard operators to generate income for the council
Sept 12, 2008 - Residents question why new billboards were being erected despite freeze by state government in July and Selangor State local government committee chairman Ronnie Liu then asked for billboards erected after March 8 to be taken down.
Nov 17, 2008 - MBPJ hold consultative dialogue with stakeholders on the formulation and implementation of a new billboard policy, chaired by councillor Derek Fernandez. Tempers flared as industry players object to the new licensing fee structure where they will be charged 30% of the billboard revenue.
March 5, 2009 - The new billboard guidelines finally launched by MBPJ after months of feud between the council and industry players.
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