Mind your PQRS, bloggers told

Writer: Basil Foo
http://www.selangortimes.com/index.php?section=news&permalink=mind-your-pqrs-bloggers-told

AMPANG: Bloggers interested in writing food reviews of their favourite eateries were advised to keep a simple formula in mind: PQRS.

“The Personality, Quality, Reader-friendly, and Serviceability factors will help bloggers write more interesting and useful blog posts,” said Chuah Guat Eng.

(From left) Amri, Chuah, Lee, Tourism Selangor general manager Noorul Ashikin Mohd Din, and Tourism Selangor events and marketing manager Fazly Razally.

The Selangorlicious! Foodster Blogging Competition chief judge addressed bloggers and the press during the competition launch on April 28.

The competition is expected to draw 5,000 submissions from bloggers who will vie for RM12,000 in cash prizes, holiday packages, and digital cameras.

“The reviews have to be attractive, easy to read, and bloggers have to remember the purpose is to draw readers to eat there,” said Chuah.

As such, she said, not only should the food be reviewed but the restaurant’s surroundings and even the condition of their washrooms.

Language quality and grammar are not as important as the main point of the competition is for people to have fun.

“There are no restrictions for the food outlets reviewed – small stalls to five-star restaurants, halal or non-halal,” said Amri Rohayat.

The Storm Studio managing director is part of the competition’s organizing team, together with creative agency Bright Lights After Midnight and Tourism Selangor.

Submissions must be between 200 and 400 words, in English or Bahasa Malaysia, and submitted from May 1 to 31.

“Each write up must be accompanied by 10 photographs, of which two are of the eatery exterior, two of the interior, and six of the food or participants,” said Amri.

Also at the launch was Selangor assistant executive councillor for tourism Edward Lee Poh Lin, who said this competition was also to identify Selangor’s trademark cuisine.

This would assist Tourism Selangor’s efforts in marketing the state at international level through a food-tourism initiative.

“Penang is well known for nasi kandar and char koay teow. Melaka is well known for nyonya cuisine.We want to know what food is Selangor famous for,” he added.

Keeping the home fireflies burning

Writer: Gan Pei Ling
http://www.selangortimes.com/index.php?section=news&permalink=keeping-the-home-fireflies-burning

KUALA SELANGOR: Selangor is moving to save its dwindling population of fireflies by setting up a breeding nursery along Sungai Selangor next month.

“We will set up artificial breeding grounds for the fireflies,” said Dr Ang Lai Hoe at the Kampung Kuantan Firefly Park last Friday.

Ang, a senior research officer from the biotechnology division in Forest Research Institute Malaysia (Frim), said the fireflies’ natural spawning grounds have been disturbed due to plantations and other developments along the river.

“The breeding ground has become too hot and dry, and lacks organic material,” he said.
Indigenous tree species like sago will be planted, and artificial shade will be set up in a one-hectare plot in Tanjung Beluntas to help rehabilitate the area by the riverside.

He said sago trees are the natural habitat for firefly larvae as the plants provide sufficient moisture and shade.

“If the project is successful, we will replicate it in other areas,” said Ang.

Selangor has acquired and gazetted 95 hectares of land as a firefly sanctuary along Sungai Selangor in 2009 to preserve the species.

Ang said that previously, around 60% of the 95 hectares were converted into plantations and other land use, according to satellite images. Only the remaining 40% are forests.

Frim experts will be working together with the state to carry out the three-year breeding project sponsored by Aeon, a Japanese retailer.

The company donated RM390,450 to the project and signed a memorandum with the state last Friday.

Selangor Water Management Authority (Luas) acting director Norzamri Sondor said they also plan to invite villagers to help plant trees along the riverbank.

“We must get the community involved to help protect the fireflies,” Norzamri told Selangor Times.

He said fireflies can be found along a 20km stretch of Sungai Selangor and its buffer zone of around 2,000 hectares.

Around 60% to 70% of the 2,000 hectares are private lands, with some converted into plantations and other residential areas.

He said the Luas enforcement team would monitor the river and its buffer zone from time to time with Frim and the land office to ensure there is no big-scale development that would threaten the firefly colony.

“Villagers will inform us whenever there are encroachments,” said Norzamri, adding that the highest penalty for encroachment is a fine of RM50,000 and imprisonment for two years.

Frim entomologist Nada Badruddin said fireflies can be found worldwide, but the special behaviour of fireflies that congregate, as seen in Kuala Selangor, is only limited to Southeast Asia.

“Kuala Selangor is special because the location is strategic; other areas are not as accessible to humans,” she told Selangor Times.

Menteri Besar Tan Sri Khalid Ibrahim said the popular eco-tourism site attracts around 3,500 visitors a month.

Visitors usually take a boat tour via Kampung Kuantan Firefly Park or Kampung Belimbing to view the fireflies at night.

Also present at last Friday’s memorandum signing ceremony were Aeon president Datuk Abdullah Yusof, state secretary Datuk Khusrin Munawi, executive councillor Dr Xavier Jayakumar, and assistant executive councillor Edward Lee.

They took a boat tour to witness the beauty of the fireflies after the signing the memorandum. Kuala Selangor district council officials and councillors were also present.