Mind your PQRS, bloggers told

Writer: Basil Foo
http://www.selangortimes.com/index.php?section=news&permalink=mind-your-pqrs-bloggers-told

AMPANG: Bloggers interested in writing food reviews of their favourite eateries were advised to keep a simple formula in mind: PQRS.

“The Personality, Quality, Reader-friendly, and Serviceability factors will help bloggers write more interesting and useful blog posts,” said Chuah Guat Eng.

(From left) Amri, Chuah, Lee, Tourism Selangor general manager Noorul Ashikin Mohd Din, and Tourism Selangor events and marketing manager Fazly Razally.

The Selangorlicious! Foodster Blogging Competition chief judge addressed bloggers and the press during the competition launch on April 28.

The competition is expected to draw 5,000 submissions from bloggers who will vie for RM12,000 in cash prizes, holiday packages, and digital cameras.

“The reviews have to be attractive, easy to read, and bloggers have to remember the purpose is to draw readers to eat there,” said Chuah.

As such, she said, not only should the food be reviewed but the restaurant’s surroundings and even the condition of their washrooms.

Language quality and grammar are not as important as the main point of the competition is for people to have fun.

“There are no restrictions for the food outlets reviewed – small stalls to five-star restaurants, halal or non-halal,” said Amri Rohayat.

The Storm Studio managing director is part of the competition’s organizing team, together with creative agency Bright Lights After Midnight and Tourism Selangor.

Submissions must be between 200 and 400 words, in English or Bahasa Malaysia, and submitted from May 1 to 31.

“Each write up must be accompanied by 10 photographs, of which two are of the eatery exterior, two of the interior, and six of the food or participants,” said Amri.

Also at the launch was Selangor assistant executive councillor for tourism Edward Lee Poh Lin, who said this competition was also to identify Selangor’s trademark cuisine.

This would assist Tourism Selangor’s efforts in marketing the state at international level through a food-tourism initiative.

“Penang is well known for nasi kandar and char koay teow. Melaka is well known for nyonya cuisine.We want to know what food is Selangor famous for,” he added.